奇点创新营销
【互联网时代企业的创新优势与引爆点】
Enterprise InnovationAdvantage and The Tipping Point Strategy In The Internet Era
【适用学员】
关注创新与营销的企业高管
［Suitable Student］Innovative companyexecutive personnel
【课程特色】
- 基于对中国企业实际问题和经营困境的了解，经济大环境危机与对企业影响的判断
- 紧跟热点：提供大量当今热门企业的真实数据与事实。
- 集成了世界最新的创新模式的研究成果，包括美国前沿创新模型和欧盟CADIC企业创新研究成果
- 用全新的视角揭秘前沿企业的成功模式，通过大量案例分析，挖掘市场引爆点
完整总结出中国企业可以应用的实战工具，现场就可以利用工具激发灵感，并采用工作坊的方法系统化思路［Course Features］* Based on the understanding of the actual problem and financialdifficulties of Chinese business, and how the economic environment crisishasimpact on business.* Keep up with the hot spots: provide a great number of true facts andrealistic data of Best 100 Enterprises and today's hot enterprises, such asNETFILX, APPLE, Facebook.* Integrated the world's most innovative research results includingAmerican frontier innovative models and enterprise innovation research resultsof EU CADIC.* Present the successful modes of frontier enterprises with new eyes,tap the market tipping point with a large amount of case analysis.* Summarized all the practical tools for Chinese enterprises, using thetools stimulates inspirations on the spot, systematizes the train of thoughtswith workshop-methods.【学习目标】- 洞见创新模式
- 掌握源创新的思路与方法
- 分析产业破坏式创新的机制
- 将创新的方法应用到经营的各个环节
［Learning Goals］＊See the innovativemodels clearly* Grasp the idea and method of originalinnovation* Dissect the mechanism of industrialdisruptive innovation* Apply the innovative methods into every linkof management【课程时间】6-18课时（1-3天）[Course Duration]6- 18 class hours (1-3 days)【课程纲要】1.最好的与最糟糕的时代越卖越起劲VS越卖越费劲n 什么钱好赚“思维导致企业走向误区”n 满足需求“导致企业衰退”n 将成功复制的精益管理带来“不景气”趋势研究：未来可能出现的四种模式“奇点已经临近”——为什么多领域内出现指数级增长案例研讨n 扎堆O2O，新王者来袭；“小米”推动产业觉醒；谷歌与苹果的自我颠覆；双11中毁灭的空气……2. 创新驱动产业变革效益型创新和效率型创新为什么即使都做对也不一定成功选择大于努力，如何寻找让猪飞起来的风口帮助企业在未来10年中增速最快的12个领域为什么小企业能够成功逆袭大企业颠覆性创新的成功定位被忽略的“小市场”案例研讨：n微软的无赖精神；雷军的选择；华为的窘境；cpu大乱战；CES的预测能力…………- 从单面市场到多面市场的创新扭力
“介质”的价值链模型与增值本质“订单思维”的模型“跨界整合”与平台战略“产融巨头”的布局思维传统企业触电的逆袭之战德鲁克的创新七来源案例研讨：信用卡的成功和MP3的失败；；万达的订单模式、从飞信到微信；迪斯尼；复兴集团、巴菲特的迷雾；国家级的豪车与别墅、阿里巴巴……- 奇点创新转型攻略
奇点创新营销不是在王府井打劫好的商业模式：成功不是中彩票洞察产业“核心价值”与“经济引擎”：体验感的估值是450亿美金“引爆点”法则大数据引领未来——用户与数据重塑产业链C2B:数据经济改变了制造方式O2O:并不是要创造出新的东西，而是降低了客户获取成本复杂销售模式会被平行销售模式所取代互联网营销的九大特点病毒式营销亏欠为什么还要投：风险投资中的冥次法则如何评估企业到底值多少钱未来利润的获取方式成为“新垄断企业”的四个路径后寻租时代建立“新垄断企业”的方法[Course Outline]1. Selling：the more the easier VS. the more theheavier* how to make easy money "this thinking drives the company to thewrong region "* meet the demand "causes the enterprise decline"* successful duplication of lean management still brings the"recession"* the destructive smell of the "Double 11" shopping spree2. The Internet era has began* the Internet Thinking Innovation* customer analysis based on large data* piles of o2o has fallen* MI promotes the industrial awakening* the rebound of Google and Apple* benefit type innovation and efficiency type innovation* why the blue ocean market is adept at blowing bubbles3.The destructive innovation strategy ofthe new generation* the worse product is more successful thanthe better one —— get it all right may not guarantee the success*choice is greater than effort，how to find new growth points*12 fields that can help making best growth in next 10 years*why the small enterprise can counterattack the large enterprise —— the successof MI*the success of disruptive technology*positioning the overlooked "small market"*the rogue spirit of Microsoft4. The innovation strategy fromsingle-side to multi-faceted* the value chain model and the appreciation nature of the"media"* the "order thinking" model: order model of Wanda, fromFetion to Wechat* "crossover collaboration"—— Disney* "the combination baron"—— the Renaissance Group, Buffett'shaze* "platform strategy"—— national level of spacious houses andlimousines* the 7 sources of innovation5. Counterattack type of transformationstrategy* have insight into the "core value" of industry* look for "economic engine"* adopt the torturous "new strategy"* wait for the "tipping point of profit"* Internet marketing strategy* traditional enterprises' water-testing counterattack battle* Internet marketing's channel construction* create the innovative enterprise culture
- 奇点创新转型攻略
- 从单面市场到多面市场的创新扭力
- 洞见创新模式
