培训受众：
销售经理助理；销售市场部助理；商务经理助理等
课程收益：
销售助理是销售服务的核心人员，他们处在一个关键的位置，需要同时面对客户、团队成员和经理。除了处理日常关系和管理日程之外，如何能在其他方面发挥更多有用且公认的附加值？该培训有助于销售助理在销售职能的四个关键领域中发挥更大的作用：客户关系、销售支持、业务的绩效管理、销售团队的激励。
课程大纲：
1.正确地了解销售助理的职责
* 确定销售在企业中的地位
* 助理与同事及销售人员的定位与关系
* 做一名出色的销售助理
* 如何出色的实现工作
2.销售与商务活动跟踪
* 建立销售与商务活动跟踪工具
* 销售人员对业绩、定额制定、质量目标的比较
* 开拓潜在的客户与“沉睡”中的客户
* 市场与销售工作的区别与关系
* 有效利用展会
3.了解销售预算，有力配合上司的工作
* 预测，预算，控制
* 成本确定
* 各种分类预算：客户服务、活动经费、商务活动开支
* 协助上级做好应收账款的信用管理工作
* 销售预算中相关的财务知识
4.组织销售人员会议
* 组织年度大会
* 会前，会间，会后的服务
* 准备会议所用各种资料，投影薄膜等
5.如何与客户进行电话交流
* 确认约会——“锁定”客户的第一步
* 与潜在客户联络技巧
* 令人满意的客户服务
Outline：
1. Defining the role of sales & marketing assistant
* The function of sales and marketing in a company
* The role and relationship of an assistant with her/his colleagues or sales staff
* Becoming a perfect sales assistant
* How to perform your job well
2. Following up the sales marketing activity
* Creating follow-up tools between sales and marketing
* Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers
* How to develop new customers
* Differences and relationships between marketing and sales
* Utilizing exhibition as an effective tool
3. Understanding the budget
* Budget forecast, calculation and control
* Deterring the costs
* categorizing your budget: customer service fee, commercial activity fee
* Credit management
* Related finance knowledge for making budget
4. Preparing & organizing the sales staff’s meeting
* Organizing the annual convention
* Service before, during and after the convention
* Preparing the relevant slides and documents, etc
5. Communicating with your clients by telephone
* Making appointments—the first step
* Communication skills with potential customers
* Satisfied customer services
杨老师
由知名专家讲授，运用众多实战案例，深入浅出剖析难点问题，欲了解老师更多详情，敬请致电咨询。
